Community Impact 2021

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Community Support during the Pandemic

In 2020, the COVID-19 pandemic created unprecedented hardships for individuals and families— deepening isolation, hunger, and homelessness, and posing serious health risks for vulnerable groups. In response, we doubled down on our commitment to care for the well-being of our community— partnering with nonprofits to support the physical and mental health of those who need it most.

atoms/icons/icon-funding
$120,000 +
in direct COVID-related support
On top of the already-severe food insecurity in Maine and New Hampshire, COVID-19 job losses are turning more of our neighbors to food pantries for help. Joining the fight against this added hunger, our donation helped community food banks provide critical nutrition to those in need.
School-aged children needing extra support were especially affected by pandemic-related changes to education. Our contribution to Learningworks helped them provide programs aimed at this especially vulnerable group.
We offered support to our local community health providers whose medical services became even more critical to those particularly vulnerable during the pandemic.
Our donations to local social service organizations provided food for hungry kids and seniors, shelter for the homeless and support to those in addiction recovery, transportation, and much more.
We supported locally based Sea Bags and Fikiria who created over 1,000 masks to distribute to Maine nonprofits serving groups at-risk for contracting/spreading COVID-19.
To help combat the negative health impacts of isolation and loneliness, we donated iPads to Maine Veterans’ Homes and SeniorsPlus, allowing residents to connect with their loved ones during the pandemic.
On top of the already-severe food insecurity in Maine and New Hampshire, COVID-19 job losses are turning more of our neighbors to food pantries for help. Joining the fight against this added hunger, our donation helped community food banks provide critical nutrition to those in need.
School-aged children needing extra support were especially affected by pandemic-related changes to education. Our contribution to Learningworks helped them provide programs aimed at this especially vulnerable group.
We offered support to our local community health providers whose medical services became even more critical to those particularly vulnerable during the pandemic.
Our donations to local social service organizations provided food for hungry kids and seniors, shelter for the homeless and support to those in addiction recovery, transportation, and much more.
We supported locally based Sea Bags and Fikiria who created over 1,000 masks to distribute to Maine nonprofits serving groups at-risk for contracting/spreading COVID-19.
To help combat the negative health impacts of isolation and loneliness, we donated iPads to Maine Veterans’ Homes and SeniorsPlus, allowing residents to connect with their loved ones during the pandemic.

Focus on Racial Equity and Justice

In 2020, the effects of systemic racial injustice gained unprecedented acknowledgement in our country and across the world.

Like many organizations, Martin’s Point responded with a pledge to take concrete actions in support of racial equity and justice. In addition to internal initiatives, we looked beyond our walls and joined forces with community partners whose efforts focus on addressing inequities and supporting local underserved populations. Below, you’ll find some of the organizations and initiatives that received a portion of the $40,000 Martin’s Point dedicated to equity-related support in 2020.

2020 Annual Giving Campaign

6th
Consecutive Year of Charitable Giving
12%
Increase in annual campaign donations since 2019
$636,861
Grand total funds raised over 2015-2020 annual giving campaigns

Despite the COVID-19 pandemic, employees came together for our most successful campaign to date.

Each fall, Martin’s Point employees come together throughout our Annual Giving Campaign to generously pledge financial support to the United Way, Community Health Charities of Maine, and MaineShare—umbrella organizations representing hundreds of local and national nonprofits focused on community health and well-being. A Board-approved, dollar-for-dollar organizational match doubles the impact of employee pledges, helping us make a meaningful investment back into the communities that sustain our work and extend our mission.

Chart of Annual Giving Campaign 2015-2020

Community Events

Going Virtual to Stay Connected

Involvement with community events is one powerful way that Martin's Point has traditionally supported local nonprofits. As an event sponsor, we often provided in-person “boots on the ground” support along with financial backing for events with our strategic community partners.

With the constraints of social distancing, 2020 taught us new ways to stay engaged as we adjusted to the “virtual” event world—including partnering with others to host our own virtual events as well as participating in community virtual events.

Events Martin’s Point Supported in 2020 Include:

Town of Scarborough, Zumba in the park & Kids pound fitness in the park | American Heart Association Go Red Luncheon & Heart Walk | American Diabetes Tour de Cure | STRIVE Rocks | SeaChange Yogathon | Charting to the Future SMAA | Make-A-Wish Trailblaze Challenge | Milestone Recovery Motorcycle Ride | Dempsey Center Dempsey Challenge | Furniture Friends Virtual Slumber Party | Alzheimer’s Association Walk to End ALZ | And more!

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Activating Our Employees

At Martin’s Point, employee engagement in community service is a hallmark of our culture of caring. Supported by our generous Volunteer Time Off (VTO) program, employees can spend up to 24 hours of paid time each year volunteering at local nonprofits of their choice. In 2020, as many of our local organizations halted volunteer opportunities completely due to social distancing requirements, employees eager to make a difference found creative ways to safely offer their time and talents where they could.

Martin’s Point Employees Volunteered their Time with Many Organizations, including:

Maine Adaptive Ski-a-Thon | American Heart Association Heart Walk and Go Red Luncheon | Pride Portland! | Maine Cancer Foundation Tri for a Cure | American Diabetes Association Tour de Cure | Strive Rocks | Girls on the Run 5k | Elder Abuse Institute Hope is Key Gala | Maine Senior Games Athletic Events | and more!

Volunteer Time Off Utilization

One Family Helping to Feed Many Families

Food pantries across the country experienced unprecedented demand in 2020 as pandemic-driven job losses pushed many more of our neighbors into housing and food insecurity. Finding volunteer support and sufficient funding became an increasing challenge for these organizations, including our longstanding community partner Preble Street. When Martin’s Point employee Denise Hammond learned that they needed help getting out their annual holiday-giving appeal letter, she spotted a COVID-safe way to support those in need in her community while engaging her whole family in the giving spirit of volunteerism. She gathered her family in a disinfected Martin’s Point boardroom and assembled over 500 appeal letters—an effort that made possible Preble Street’s most successful appeal campaign ever (including a $10,000 donation from Martin’s Point)!

Be a Santa to a Senior

Active employee engagement supporting our community has always been a hallmark of our Martin’s Point culture. Despite the pandemic’s damper on most in-person volunteer opportunities, our fifth year of participation in the Be a Santa to a Senior program highlights our continued dedication to finding ways to touch the lives of those in need in our community. This year, we increased to 50 the number of local disadvantaged seniors whose holiday wish lists were granted by generous Martin’s Point employees—stuffing festive gift bags with new slippers, favorite soaps, boxes of sweets, and much more. These gestures of caring warmed hearts and lifted spirits during a particularly lonely year for many of these elder community members hard hit by the isolation caused by the pandemic.

Protecting Students from COVID

When the pandemic started, Susan Rivet, Health Plan Care Manager, knew she wanted to make a difference. When she started getting requests from parents for the custom-made, kid-size face masks she had sewn for her grandchildren, the lightbulb switched on. Soon she was using her Martin’s Point VTO to join three friends mass-producing pint-size masks for local students. To the delight of Lakes Region School District teachers and young students alike, Susan’s “Protecting Students from COVID” project delivered 340 little masks bedazzled with glitter, Disney characters, favorite animals, and bright colors. In Susan’s words, “This has been a tough year for everyone, including schools that have gone beyond their budgets to make classrooms COVID safe. Making masks was a heartwarming way to make a difference in my community.

One Family Helping to Feed Many Families

Food pantries across the country experienced unprecedented demand in 2020 as pandemic-driven job losses pushed many more of our neighbors into housing and food insecurity. Finding volunteer support and sufficient funding through this high-demand period became an increasing challenge for these organizations, including our longstanding community partner Preble Street. When Martin’s Point employee Denise Hammond read on Compass that they needed help getting out their annual holiday-giving appeal letter, she spotted a COVID-safe way to support those in need in her community while engaging her whole family in the giving spirit of volunteerism. She, her husband, and four children gathered in a disinfected Martin’s Point boardroom and assembled over 500 appeal letters—an effort that made possible Preble Street’s most successful appeal campaign ever (including a $10,000 donation from Martin’s Point)!

Be a Santa to a Senior

Active employee engagement supporting our community has always been a hallmark of our Martin’s Point culture. Despite the pandemic’s damper on most in-person volunteer opportunities, our fifth year of participation in the Be a Santa to a Senior program highlights our continued dedication to finding ways to touch the lives of those in need in our community. This year, we increased to 50 the number of local disadvantaged seniors whose holiday wish lists were granted by generous Martin’s Point employees—stuffing festive gift bags with new slippers, favorite soaps, boxes of sweets, and much more. These gestures of caring warmed hearts and lifted spirits during a particularly lonely year for many of these elder community members hard hit by the isolation caused by the pandemic.

Protecting Students from COVID

When the pandemic started, Susan Rivet, Health Plan Care Manager, knew she wanted to make a difference. When she started getting requests from parents for the custom-made, kid-size face masks she had sewn for her grandchildren, the lightbulb switched on. Soon she was using her Martin’s Point VTO to join three friends mass-producing pint-size masks for local students. To the delight of Lakes Region School District teachers and young students alike, Susan’s “Protecting Students from COVID” project delivered 340 little masks bedazzled with glitter, Disney characters, favorite animals, and bright colors. In Susan’s words, “This has been a tough year for everyone, including schools that have gone beyond their budgets to make classrooms COVID safe. Making masks was a heartwarming way to make a difference in my community.

Community Giving

In an extraordinary year

$400,000+
Total Monetary Donations for Direct Community Support
100+
Number of Community Partners Supported

Material Donations to Our Community

Covid-19 Tests
Blankets
PPE
Food
Sanitizer
Clothing
Diapers
iPads

Unprecedented circumstances in 2020 prompted us to find new ways to strengthen our existing partnerships and develop new ones as your community faced the unique challenges of the COVID-19 pandemic, coupled with intensified demands for racial justice.

Below are highlights of our efforts to provide much-needed, pandemic-related supplies and services to local agencies serving at-risk populations and an overview of our social justice initiatives. You’ll also find examples of innovative ways we stood strong with our ongoing community partners, adapting our support to help address the new needs they faced in this extraordinary year.

Partnerships

At Martin’s Point, supporting local organizations whose missions align with ours is one important way we boost our impact on the well-being of our community. Through a combination of employee-inspired charitable giving and long-term strategic partnerships, we harness the exponential power of joining forces for the greater good.

We Engage in...

Charitable Contributions
We donate funds to health and wellness-focused nonprofits that our employees currently support through their own volunteerism and event participation. In addition, our annual Giving Campaign provides reliable annual support to our local United Way and other nonprofit organizations focused on community wellness.
Strategic Partnerships
We develop and maintain longterm partnerships—including sponsorships, program development, and operational collaborations— with nonprofits supporting our target populations.
270
Employee giving requests filled
$71,932
Total funds given in charitable contributions
$467,137
Total funds given in strategic partnerships

Become a Partner

Interested in partnering with us to make an impact in your community?